Some BTS photos from this weekend poster shoot for an upcoming horror film.

New Commercial for Icon 4×4 I directed

Icon Bronco from William Bradford on Vimeo.

Some finals from the Wardrobly lookbook I shot a few months back.  Check out the rest on their site

Ah fresh air.

Just finished a great shoot with Icon 4×4 for their new Bronco project.  Now onto the edit!

Prep day for Icon shoot.

Heading back east for the holidays and will be back in 2012. Hope everyone has a wonderful holiday. Here’s to 2012!

Im happy to share with everyone the completed project that I have been working on over the last few months.  I was introduced to Alex a while back and learned about his violins and how he makes them. I knew right away that I wanted to make a documentary about him showcasing his skill.  Instead of making a “how to” piece, We focused more on his process and why he does it.   I hope you like the final product.

On a tech note: The entire piece was shot on the Canon 7D with canon L lenses. We also took the time to light his workshop and each shot to give it more of a cinematic feel and really emphasize the beauty of what he does.